Alliances
Forming alliances with other firms is a competitive advantage strategy that is often practiced by organizations that are seeking a solution to a particular problem that they do not have the resources to solve. When a project calls on core competencies outside the firm's capabilities there is the opportunity to form an alliance or partnership with another organization (Cobbs, 2010).
Often these alliances require the exchange of technology or other proprietary information in order for the project to be successful. This will require a legal framework for the exchange of information to be developed and a certain level of trust between partners.
Successful alliances can lead to a long-term relationship between partners and the ability to joint projects that each could not achieve alone.
Example of an alliances strategy.
Often these alliances require the exchange of technology or other proprietary information in order for the project to be successful. This will require a legal framework for the exchange of information to be developed and a certain level of trust between partners.
Successful alliances can lead to a long-term relationship between partners and the ability to joint projects that each could not achieve alone.
Example of an alliances strategy.